Creative Gems & Jewelry Public Company Ltd.

Creative Gems & Jewelry PCL. traces its origins back to several families of Thai goldsmiths. In the early 70's the company opened it's first jewelry store in Bangkok , Thailand .

Creative Gems & Jewelry PCL. is a vertically integrated manufacturing company engaged in manufacturing and selling fine jewelry products and a broad array of gemstones, including Topaz, Rubies, Sapphires, Emeralds, Amethysts and a large variety of other semi-precious stones.

The formula of containing the whole production chain in-house is one of the important advantages contributing to our success. Bypassing the traditional structure of producers and middlemen, we are able to keep strict quality and cost controls.

Our jewelry products are sold throughout the world, Our strengths in sourcing, cutting and polishing gemstones and our ability to design, craft and produce jewelry strategically position us to be a significant source of virtually any gem and jewelry product.

We employs in excess of 2,200 employees and operates through six fully integrated factories located through the Kingdom of Thailand, producing over 2,000,000 carats of loose stones and between 50,000 to 70,000 pieces of gold and silver jewelry monthly. Production facilities are under the promotion of Thailand Board of Investment.

As one of Asia 's (and the world's) largest jewelry producers, is to ensure that production begins with the selection of the finest stones. Our strict rough stone selection and stone grading Controls are well known in the industry. Our design and new product development divisions includes highly experienced designers both locally, and from as far a field as Japan and Italy . Finally, our craftsmen go through continuous training in stone cutting, polishing, waxing and stone setting and are acknowledged as the best in the industry.

History:
In the year 1996 the kingdom of Thailand celebrated the fiftieth anniversary of His Majesty King Bhumibol Adulyadej accession to the throne. Creative Gems presented to His Highness the world's largest known cut Topaz (950 facets, and 13,660 carats). This auspicious moment was the pinnacle in the history of our company, started from a small gold shop, opened in the early 70's by several families of goldsmiths whom worked hard to build a reputed, multinational business in the gem and jewelry trade. The group later diversified into jewelry production through joint ventures with others. In 1993, the group formed three separate companies in Bangkok , Thailand , which fully integrated Topaz's production Process from rough stones to fine finished jewelry.

Overseas offices:
Creative Gems has offices in the United States , Canada and Brazil . we have direct relationships with prime mining operations worldwide. Gold and silver are purchased primarily from Australia . To provide the most effectiveness service to our U.S.A. customers, Creative Gems had setup its US marketing office together with customer service and distribution center in Manhattan , New York City. The US office will provide the close co-ordination, stock and after-sale service to the US customers.

Products: Jewelry.
Creative Gems takes its product design inspiration from the European and Asian jewel making school of the 19th century. The use of uncommon materials and the combination of gold and silver with bright, encrusting colors give a distinctive image to objects created through the development of artistic themes and architectural images related to a particular historical period. Creative Gem's success is derived largely from its decision to evolve and remain abreast of changing times, tastes, fashion and Habits. Each individual piece testifies to the care, skill and attention that some of the world's finest craftsman have devoted to each phase of its creation. The creative ideas take shape in our research and design division in which skillful designers give depth and life to the jewels. Our craftsmen use their dexterity and experience to create objects of particular warmth, shadow, color and perfection. Each jewel or decor piece is finally subjected to stringent quality control measures down to the smallest detail to ensure conformity with traditional quality.

In addition to customer supplied designs, our in-house design staff has developed a selection of over 10,000 designs from which to choose. Our own Creative lines of branded and unbranded jewelry and decor products are sold worldwide. Creative Gems actively involved with our customers to provide them with the leading edge of market trends. We have developed a "partnership" relationship with our major customers providing them with selections of new and innovative styling coupled with the latest new stone opportunities. We often meet with their product development teams and design new products that are tailored to their individual markets and customers needs. Creative Gems offer exclusive designing, high production capacity, and the highest standards of quality, competitive pricing, efficient and timely delivery. This has developed and sustained extraordinary customer loyalty and an exemplary reputation in the jewelry industry. Creative Gems has developed lines of jewelry targeted at every level of customer purchasing. With silver jewelry items that retail from less than $10 to platinum jewelry that retails for over $10,000, Creative Gems has tailored selections for most major retailers in the United States . Through one of our major wholesalers we have placed three showcases of silver and gold jewelry in the fine jewelry department. These three cases account for approximately 35% of their total jewelry business.

With Creative Gem's unique position as the largest producer of semi-precious Topaz in the world, Television marketing networks, offered a seven carat fancy cut London Blue Creative ring that sold 10,800 pieces in just one hour's total air time.

Products: loose stones
Creative Gem's loose stone division supplies semi-precious stones to every level of consumption in the market place, including other jewelry manufacturers in Thailand and in the USA and stone dealers in Thailand who sell to manufacturers and to other stone dealers around the world. Creative also supplies direct to stone dealers in the USA who then sell to jewelry manufacturers and smaller dealers in the U.S.A. Precious and semi-precious stones are purchased from Australia , Belgium , Brazil , Burma , Cambodia , India , Kenya , South Africa , Thailand and Vietnam . All stones are purchased in raw form and then cut and polished at one of Creative Gem's five major facilities or at government sponsored village alternative job projects, which the company endorses as part of their charity work projects.

Quality Assurance :

A natural consideration for Creative Gems as one of Asia 's (and the world's) largest jewelry producers, is to ensure that production begins with the selection of the finest stones. Our strict rough stone selection and stone grading Controls are well known in the industry. Our design and new product development divisions includes designers with more than 15 years experience locally, and from as far a field as Japan and Italy . Finally, our craftsmen go through continuous training in stone cutting, polishing, waxing and stone setting and are acknowledged as the best in the industry.

Creative Group's commitment to its customers to provide quality merchandise is taken very seriously. The quality control department takes responsibility for every step in the entire manufacturing process. Specially trained quality control teams Check every step of production. The jewelry items are tested with state of the art electronic testing equipment and must meet exacting standards. Upon completion of the manufacturing process each piece is individually inspected for any defect in and material. Only after the final inspector passes the item workmanships, it Ready to ship to our customers. We have consistently maintained less than a 2% average rejection factor with our most exacting quality conscious customers.

Customers, Markets and Trends:

Japan :
The downward trend in the Japanese market has bottomed out. The wholesaler base has almost disappeared and most of the remaining jewelry retailers are going direct to manufacturers. The trend to products targeted to the younger customer continues and the fancy cut and unusual gemstones are still popular items. Creative Gem's loose gemstone supply to the Japanese market are increasing, however the sales of complete jewelry products have decreased.

Europe :
The European market continues to show a slow but steady increases. The television sales networks are leading the growth in jewelry imports. The design trend in this market is widely varied with emphasis on 14K gold and sterling silver. The acceptance of American styles is increasing, while the strength in all European Countries are mostly in semi-precious stones with the exception of France , where diamonds and precious gem items remain stronger.

USA and Canada :
There is a continuing trend of retailers to pursue direct purchasing from the Asian manufacturers. There has been increased department store and mass merchandiser demand. Leading Television marketing companies and large retail chains are placing massive orders direct with factories in Asia . A large percentage of these orders have been routed through importers and wholesalers in the USA domestic market but are now changing to direct orders on factories. There has been a general increase in interest in diamond products and 10K gold. Demand for white gold jewelry has increased for medium price point items as a reaction to the platinum upward trend in the high-end market. There were several business failures in the retail, wholesale and manufacturing sectors in the past few years in the North American Market, and it is nice to note that the year 2000 Showed general stabilization and the beginnings of a strong recovery in this sector. There has been a redefining of power among retailers and the emergence of new leaders in the market. Many large and medium sized retailers have entered the E-Commerce market with very good result and show much promise for future growth.